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Friday, November 28, 2025

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As the holiday season approaches, one particular event stands out in the town of Rivers—the annual Santa Parade. This cherished tradition took place this past Friday night, captivating locals and visitors alike with its festive spirit and vibrant displays. With approximately 20 creatively decorated entries, the streets of Rivers transformed into a winter wonderland, bringing joy to everyone who lined up to witness the festivities.
The parade was a feast for the eyes, featuring brightly lit floats that glimmered in the evening’s mild weather. Families, friends, and community members of all ages gathered along the streets, eagerly awaiting the arrival of the jolly figure of Santa Claus himself. Amidst the cheering and laughter, the atmosphere was electric, with sights and sounds that stirred feelings of nostalgia and excitement for the holiday season.
One of the standout entries this year was the unique curling rock costumes, which heralded the upcoming RWE Women of the Rings curling event set to take place at the end of December. This creative nod not only showcased local talent but also promoted a sense of community pride. Watching participants dressed in these whimsical costumes added an extra layer of fun to the parade, perfectly blending holiday cheer with a celebration of local sporting events.
As the parade progressed, the sounds of Christmas carols filled the air, harmonizing with the delightful jingling of bells.

The unmistakable music of the season echoed through the streets, creating an ambiance that was both festive and heartwarming. It was impossible not to get swept up in the merriment as favorite holiday tunes resonated among the crowds, inviting everyone to join in with singing and clapping.
The success of Rivers’ Santa Parade can be attributed not only to the enthralling floats and performances but also to the unwavering enthusiasm of the community. Families donned their festive attire, children waved, and smiles were abundant as attendees shared in the joy of the holiday spirit.
For many, the Santa Parade marks the official kickoff of the holiday season. It is a time for community bonding, reflection, and joy. The event serves as a reminder of the importance of togetherness during the holidays. As Santa Claus made his grand appearance at the end of the parade, greeting excited children and waving to the crowd, the joy was palpable, marking the highlight of the evening.
Overall, the Rivers Santa Parade was a fantastic way to unite the community in celebration and joy. With mild weather providing the perfect backdrop, this year's event will be remembered as a bright start to the holiday season, filled with laughter, delight, and the warm embrace of the community. As thoughts turn toward gatherings, gifts, and goodwill, it’s events like this that remind us of the true spirit of the holidays—togetherness, celebration, and joy.

A Bright Start to the Holiday Season

By Carolyn Phillips